After completing the Pangolin project we started work on the ‘Let Us Live’ campaign. The ‘Let Us Live’ Campaign targets youth ages 5-18 by placing illustrated large format 20’ x 30” posters in schools with messaging that encourages students to connect with, support ,and protect their clan animals.
“Very few Africans have visited their amazing national parks. But by targeting youth in schools we have found that we are able to take the message of conservation to both children and parents. Our campaign seeks to make conservation a matter of pride and aspiration for everyone in Africa.”—Nayantara Kilachand