WildAid Africa. Patience the Pangolin. This poster series, focused on preserving pangolins, appeared in schools and police stations in Kenya, Tanzania, Uganda and South Africa. Designed to appeal to a broad range of ages, all ll posters were sent without text to allow for translation and reformatting into other applications (stickers, t-shirts, etc).
After completing the Pangolin project we started work on the ‘Let Us Live’ campaign.
“The Let Us Live Campaign for WildAid targets youth ages 5-18 by placing illustrated large format 20 x 30” posters in schools with messaging that encourages students to connect with, support and protect their clan animals.
Very few Africans have visited their amazing national parks. But by targeting youth in schools we have found that we are able to take the message of conservation to both children and parents. Our campaign seeks to make conservation a matter of pride and aspiration for everyone in Africa.”—Nayantara Kilachand