Exhibition Design.

Exhibition of packaging/systems design.
A visual language can be thought of as an “alphabet” of design elements – shape, color, materials, finish, typography, illustration or image style and composition – which directly and, in many cases, subliminally communicate a company’s values and personality through compelling imagery and design style.

This language, when properly combined, results in an emotional connection between the brand and the consumer. The successful creation of a visual language is a key ingredient necessary to make an authentic and convincing brand strategy that can be applied across many formats.

But the design of such a complex language requires a systems thinking approach to the design and the strategy of the brand. This is far more than the typical “look and feel” of a project it is the beginning of a dialogue between the consumer and the product. It is the beginning of a relationship which may grow and flourish over time.

This type of complex solution is not something that is typically taught at the undergraduate level but it is a thought process and skill-set that, if mastered, makes a designer highly sought after in today’s market.